What Are Some of the Major Concerns of Business Customers

question 76

Essay

What are some of the major concerns of business customers in making purchase decisions?

Understand the strategic marketing process and its three phases: planning, implementation, and evaluation.

Identify and explain the concept of the planning gap and how to address it.

Recognize different marketing tactics and strategies used by companies.

Comprehend how market analyses tools, such as SWOT analysis and the Boston Consulting Group's growth-share matrix, help in strategic planning.

---

Definitions:

Insider Trading

The illegal buying or selling of a publicly-traded company's stock by someone who has non-public, material information about that stock.

Financial Markets

Venues where traders buy and sell assets such as stocks, bonds, currencies, and derivatives.

Weak Form

In financial market theory, this term refers to the hypothesis that asset prices fully reflect all historical price information, arguing that past price movements are not predictive of future prices.

Market Efficiency

A concept describing the extent to which stock prices reflect all available, relevant information, making it impossible to consistently achieve higher returns.