Scenario 9.2 Use the Following to Answer the Questions

question 84

Multiple Choice

Scenario 9.2
Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964. Now over a billion KFC chicken dinners are sold annually in more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu-items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
Refer to Scenario 9.2. Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe." If KFC were to resort to paying this bribe in China saying that "it's different doing business there," this would be an example of

• A) a licensing arrangement.
• B) the self-reference criterion.
• C) cultural relativism.
• D) balance of trade issues.
• E) exchange controls.

Identify the components and significance of customer experience and relationship marketing in building customer loyalty.

Distinguish between various marketing orientations (market orientation, societal marketing orientation, product orientation, etc.) and their implications for business strategy.

Understand the role of social responsibility and the societal marketing concept in addressing the needs of society while achieving business goals.

Grasp the definition, types, and importance of products (goods, services, ideas) and how they satisfy consumer needs.

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Definitions:

Revised Secularization

A contemporary interpretation of secularization that accounts for the persistence of religion in modern societies, adjusting traditional views that predicted the decline of religion.

Émile Durkheim

A founding figure in sociology, known for his studies on social solidarity, religion, and the collective conscience.

Karl Marx

A 19th-century philosopher, economist, and revolutionary socialist whose ideas about society, economics, and politics collectively laid the foundation for modern socialism and communism.

Religious Practice

A set of rituals and beliefs followed by individuals in accordance with their faith.