Baxter Publishing Sought to Reduce Expenditures Related to the Printing

question 30

Multiple Choice

Baxter Publishing sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in China. However, the publishing company soon realized that China has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly impacted Baxter's profits. The company found that they had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. This exemplifies the impact of _______ forces on international business.

• A) ethical and social responsibility
• B) competitive
• C) technological
• D) political, legal, and regulatory

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Definitions:

Conflict Resolution

The process of resolving a dispute or disagreement between parties in a constructive manner.

Lengthy Minutes

The detailed and sometimes extended written record of what was discussed and decided during a meeting.

Sensitive Topics

Subjects considered delicate, potentially offensive, or emotionally charging, requiring careful handling to avoid upset.

Operational Guidelines

Specific procedures and instructions designed to achieve the efficient operation of an organization or system.