When Amway Entered China, It Opened Up Retail Locations for the First

question 43

Multiple Choice

When Amway entered China, it opened up retail locations for the first time. Amway is a direct selling firm. This means that it sells almost exclusively through independent consultants. However, in China restrictions on direct selling required significant modifications in how consumers obtain these products. On the other hand, Amway has been able to sell many of its signature products to the Chinese market with little to no modification. In China, Amway was forced to ______________ the distribution variable and ___________ its product variable.

• A) globalize; globalize
• B) customize; globalize
• C) localize; globalize
• D) globalize; customize
• E) internationalize; customize

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Definitions:

Price Discriminate

The practice of selling the same product or service at different prices to different customers, often based on their willingness to pay.

Hardcover Books

Books characterized by rigid covers and spine, typically designed for durability and long-term use.

Profits

The financial gain made in a transaction or operation, calculated as the difference between revenue and expenses.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on factors like willingness to pay, market segment, or purchase volume.