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How Do Globalized Marketing Strategies Differ from Customized Marketing Strategies

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Essay

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?


Definitions:

Average Variable Cost

The variable cost per unit of output, calculated by dividing total variable costs by the quantity of output.

Marginal Cost

The price of fabricating another unit of a good or service.

Marginal Revenue

The additional income produced through the sale of one more unit of a product or service.

Total Cost

The overall expense incurred in the production of goods or services, including both fixed and variable costs.

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