____________________ Involves Developing and Performing Marketing Activities Across National Boundaries

question 38

Multiple Choice

____________________ involves developing and performing marketing activities across national boundaries.

• A) International marketing
• B) Globalized marketing
• C) World marketing
• D) Customized marketing
• E) Regional marketing

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Definitions:

McDonaldization

The process by which principles of the fast-food industry, such as efficiency, calculability, predictability, and control, are becoming dominant in other sectors of society.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often leading to increased connectivity and interdependence of the world's markets and businesses.

Homogenizing Effects

The process by which dominant cultures or ideas begin to diminish or eliminate cultural differences, leading to a more uniform or similar society.

Modernization Theorists

Scholars who focus on the process and impact of modernization, typically emphasizing the transition from traditional to modern societies and its effects.