Explain the Concept Push-Pull When Referring to Digital Marketing as a New

question 98

Essay

Explain the concept push-pull when referring to digital marketing as a new distribution channel.

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Definitions:

Characteristics

Features or qualities that distinguish a person, object, or phenomenon from others.

Heredity

The passing on of physical or mental characteristics genetically from one generation to another.

Social Factors

Elements within a society that influence individuals' behaviors, attitudes, and life outcomes, such as family, education, and economic status.

Attribution Theory

is a psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior, particularly how they assign causality to events and actions.