____ Relates to Perceptions of Value and Is the Most

question 107

Multiple Choice

____ relates to perceptions of value and is the most flexible element of the marketing mix.

• A) Distribution
• B) Pricing
• C) Store location
• D) Product mix
• E) Promotion

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Definitions:

Demographic Variables

Characteristics of populations used in social science and statistics, such as age, gender, income level, and educational attainment, to study changes and trends.

Correlated

When two or more variables have a mutual relationship or connection, where changes in one tend to be associated with changes in the other.

Voter Turnout

The proportion of qualified electors who participate in voting during an election.

National Convention

A large meeting of party delegates in the United States, held every four years to nominate presidential and vice-presidential candidates and to set the party platform.