Scenario 10

question 131

Multiple Choice

Scenario 10.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 10.1. The Disney website has a special link for educators that allows them to download educational videos pertaining to various subjects and grade levels. Educators are asked to register online with further information about their needs. This is an example of

• A) addressability.
• B) interactivity.
• C) accessibility.
• D) connectivity.
• E) control.

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Definitions:

Cingulate

A part of the brain within the cerebral cortex, involved in emotional and cognitive processing.

Brain Stem

The lower extension of the brain where it connects to the spinal cord, responsible for controlling basic life functions such as breathing and heart rate.

fMRI Research

A scientific methodology that uses Functional Magnetic Resonance Imaging to observe brain activity and understand how different areas of the brain function while performing tasks or responding to stimuli.

Questionable Analytic Techniques

Methods or practices in analysis that may lack scientific credibility or efficacy, often criticized within the professional community.