Scenario 10

question 127

Multiple Choice

Scenario 10.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 10.1. The Disney website offers users the ability to create a character or a comic. You have the option of allowing other people to view and comment on your new creation. Which characteristic of e-marketing is being utilized here?

• A) Addressability
• B) Interactivity
• C) Accessibility
• D) Connectivity
• E) Control

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Definitions:

Group Work

A collaborative effort where individuals come together to achieve a common goal, facilitating learning and achievement through collective action.

Maintaining Confidentiality

The ethical duty of professionals to protect private information shared by clients, ensuring it is not disclosed without consent.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something.

Quick Intervening

The act of promptly addressing issues or crises to mitigate harm or prevent the worsening of a situation, often crucial in emergency or therapy situations.