The Internet Has Radically Changed the Way Traditional Marketing Used

question 68

Multiple Choice

The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?

• A) The Internet is not a new distribution channel.
• B) Price is the least flexible component of the marketing mix.
• C) Distribution is the best application for digital media.
• D) Digital media marketing only facilitates price competition.
• E) Most traditional promotions can be enhanced by using digital media.

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Definitions:

Active Ingredient

The component of a medication or substance that is biologically effective and responsible for its intended effects.

PCP

Phencyclidine, a dissociative drug known for its mind-altering effects, which can include delusions and hallucinations.

Amphetamines

A group of stimulant drugs that increase activity in the brain and body, often used to treat ADHD and narcolepsy.

Stimulants

Substances that increase activity in the central nervous system or the sympathetic nervous system, heightening alertness, attention, and energy.