Instacart Is a Service Similar to Uber in That It

question 93

Multiple Choice

Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers' homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?

• A) product
• B) Digital media
• C) Promotion
• D) Distribution
• E) Pricing

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Definitions:

Marginal Utility

The increase in satisfaction or utility derived from the consumption of an additional unit of a good or service.

Utility-Maximizing

A theoretical concept in economics that individuals or firms seek to achieve the greatest satisfaction or profit from their actions, subject to their resources.

Price

The amount of money expected, required, or given in payment for something.

Money Income

Income received in the form of money rather than in-kind benefits or goods, crucial for determining purchasing power and standard of living.