____ Allows Customers to Express Their Needs and Wants Directly

question 47

Multiple Choice

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

• A) Sociability
• B) Addressability
• C) Interactivity
• D) Accessibility
• E) Control

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Definitions:

Transference

A psychological phenomenon in which an individual redirects emotions and feelings from one person to another, often occurring in therapeutic settings.

Resembles

To be like or similar to something or someone in appearance, qualities, or characteristics.

Already Like

A concept reflecting a pre-existing positive attitude towards an object, idea, or person that may influence future perceptions and behaviors.

Room Temperature

The temperature in an enclosed space that is considered comfortable for humans, typically around 20-22 degrees Celsius (68-72 degrees Fahrenheit).