Hobby Lobby Encourages Customers to Visit Their Website and "Like

question 32

Multiple Choice

Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears

• A) more authentic than company-generated content.
• B) more interesting than company-generated content.
• C) more approving than company-generated content.
• D) more current than company-generated content.
• E) more flattering than company-generated content.

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Definitions:

American Bar Association

A national organization of lawyers and legal professionals in the United States aimed at improving the legal profession and the administration of justice.

Accredited Law School

A law school that has been evaluated and recognized by a regional or national accrediting body for meeting certain quality standards in education.

Supreme Court

The highest federal court in the United States, consisting of nine justices and holding the final authority in interpreting the U.S. Constitution and federal law.

Appeals

The process by which cases are reviewed, with parties requesting a formal change to an official decision.