Global Marketers Such as PepsiCo Have Embraced Technology That Enables

question 74

Multiple Choice

Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that PepsiCo enjoys is that

• A) marketers and customers can share information.
• B) e-marketing generates more revenue for the firm.
• C) e-marketing is simple and easy to use.
• D) e-marketing can be implemented without using advertising agencies.

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Definitions:

Contribution Margin

The amount of revenue from sales that exceeds variable costs, indicating how much contributes to covering fixed costs and generating profit.

Fixed Costs

Expenses that do not change with the level of production or sales activity, such as rent and salaries.

Traceable Fixed Expense

Fixed expenses that can be directly linked to a specific department, project, or segment within a company.

Net Operating Income

A calculation of a firm's profit, determined by deducting operational costs from the income gained through business activities.