Chantal Is a Marketer at a Zoo

question 18

Multiple Choice

Chantal is a marketer at a zoo. Lately, she has been using digital media to promote new exhibits and events at the zoo. Chantal finds that digital media is a good way to promote events when the zoo does not have a large promotional budget. At the moment, Chantal is working on a strategic process for developing a(n) _________________ for a sustainable seafood event the zoo is holding for their members, most of whom are very active on the zoo's Facebook page. She decides Facebook is the appropriate social media channel she wants to use to reach consumers. Chantal determines the appropriate pricing for the event as well as the best way to distribute and promote the event through its Facebook page. To promote the event more successfully, she is also going to look at past Facebook poll results, member postings, and responses to corporate messages to determine what its members would truly desire to get out of the event. Chantal plans to incorporate this into the digital promotion she will release for the upcoming event through Facebook.

• A) digital marketing strategy
• B) electronic marketing strategy
• C) digital media
• D) social media plan
• E) e-tailing strategy

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Definitions:

Mutual Goals

Mutual goals are objectives shared by parties in a collaborative effort, where success benefits all involved.

Organizational Outcomes

Refers to the results or effects of business activities, including financial performance, employee satisfaction, and customer satisfaction, among others.

Leaders

Individuals who guide, influence, or direct others towards achieving goals, often demonstrating vision, motivation, and decision-making capabilities.

Collective Leadership

A leadership model in which responsibilities and decision-making are distributed among multiple people or groups rather than centralized in a single leader.