Examlex
When are marketers least likely to change a product's design, style, or other attributes?
Cannon-Bard Theory
A theory of emotion that proposes that emotions and bodily changes occur simultaneously following a stimulating event, contrary to the sequential theory proposed by James-Lange.
James-Lange Theory
A hypothesis that suggests emotions occur as a result of physiological responses to external events.
Autonomic Arousal
The activation or response of the autonomic nervous system to stimuli, resulting in physiological changes like heart rate, sweating, and blood pressure alterations, often associated with emotions or stress.
Subcortical Areas
Regions of the brain located below the cerebral cortex, involved in various functions including movement, sensory processing, and emotion regulation.
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