Examlex
What is brand equity, and what are the major elements that underlie brand equity?
Fair Value
An estimate of the market value of an asset, based on what a knowledgeable, willing, and unpressured buyer would likely pay to a seller.
Boot
Additional value or cash given along with a trade or exchange to equalize the value between traded items.
Plant Site
The location or real estate used for industrial or manufacturing operations.
Nominal Cost
A term often used to describe a cost that is very small or insignificant in comparison to the overall financial figures involved.
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