Elements That Help Create Brand Equity Include All of the Following

question 259

Multiple Choice

Elements that help create brand equity include all of the following except brand

• A) quality.
• B) associations.
• C) loyalty.
• D) recognition.
• E) awareness.

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Definitions:

Cultural Shock

The feeling of disorientation and discomfort that comes from encountering an unfamiliar culture or way of life.

Acculturation

The process of adaptation to a new culture, whereby prolonged contact between two cultures begins to modify both cultures.

Multiculturalism

A societal approach that recognizes, appreciates, and promotes diverse cultural backgrounds and traditions.

Cultural Isolation

A state where a group or community is detached from interacting with or being influenced by different cultures.