The Anderson Advertising Agency Was Developing a Name for Their

question 164

Multiple Choice

The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, "Soaker." Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?

• A) Compatibility with other products in the line
• B) Flexibility to be used in various types of media
• C) Using fabricated names that cannot be duplicated
• D) Indicating the product's major benefits
• E) Keeping the brand name easy to remember

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Definitions:

Ethics of Exchange

The moral principles that guide conduct and decisions in situations involving trading and transactions between parties.

Buyers and Sellers

Parties involved in the exchange of goods, services, or financial instruments in a marketplace.

Caveat Emptor

A legal principle that means "let the buyer beware," implying that it is the buyer's responsibility to perform due diligence before making a purchase.

Pre-owned Car

A vehicle that has been previously owned by one or more retail owners, typically sold through various outlets including dealerships and private sales.