When a Cell Phone Manufacturer Uses a Policy of Naming

question 311

Multiple Choice

When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.

• A) brand-extension
• B) family
• C) differentiated
• D) individual
• E) new-product

---

Definitions:

Interest Rate Risk

Interest rate risk refers to the potential for investment losses that result from a change in interest rates, affecting the value of interest-bearing assets like bonds.

Default Risk

The risk that a borrower fails to make required payments on their debt obligations, leading to financial losses for the lender.

Interest Rate Risk

The potential for investment losses due to fluctuations in interest rates, affecting the value of interest-bearing assets like bonds.

Time To Maturity

The duration remaining until the final repayment date of a bond or other fixed-income security. It decreases as the bond approaches its maturity date.