When Disney Characters Appear on Apparel Made by Another Company

question 321

Multiple Choice

When Disney characters appear on apparel made by another company, this would be an example of

• A) brand licensing.
• B) brand extensions.
• C) dual branding.
• D) co-branding.
• E) cooperative branding.

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Definitions:

Focus Groups

A research method that gathers feedback, opinions, or perceptions from a group of people about a product, service, concept, or idea.

Reliability

The company’s ability to ensure that customers will receive a good or service within a stated lead time and that there will be no problems with the order.

Blog Mining Tools

Software applications and platforms used to extract useful information and insights from blog content for analysis, marketing research, or trend monitoring.

Google Insights

A tool provided by Google that allows users to gain insights into search trends, keywords, and market analysis data.