A Sony Laptop That Has an "Intel" Logo on Its

question 32

Multiple Choice

A Sony laptop that has an "Intel" logo on its keyboard is an example of

• A) brand extension.
• B) brand licensing.
• C) co-branding.
• D) individual branding.
• E) line family branding.

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Definitions:

Service Organizations

Businesses that provide services instead of tangible products to customers or other businesses.

Preferential Tariff

A reduced tariff rate applied to imports from certain countries, often part of a trade agreement to promote trade by lowering the cost of imported goods.

Licenses

are legal permissions granted by authorities or companies to individuals or entities, allowing them to carry out certain activities that would otherwise be prohibited.

Competitive Advantage

The attribute that allows an organization to outperform its competitors.