Examlex
Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.
Attentional Conflict
A cognitive process where an individual experiences difficulty in focusing on relevant stimuli due to competing irrelevant stimuli.
Collectivist
Describing cultures or individuals who prioritize group goals and interdependence over personal goals and independence.
Individualist
A person who prioritizes personal goals over group goals, emphasizing independence and self-reliance.
Zajonc's Drive Theory
A psychological theory suggesting the presence of others (an audience) increases arousal, which can enhance the performance of well-learned tasks but impede the performance on complex or new tasks.
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