Brand Preference Is a Degree of Brand Loyalty in Which

question 256

True/False

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

---

Definitions:

Action Step

A specific, measurable task or activity that is undertaken to achieve a goal or objective.

Organization-Stakeholder Relationships

The complex interactions and dependencies between a business and its various stakeholders, including customers, employees, suppliers, and the community.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something, often considered foundational for effective communication and relationships.

Organizational Transparency

The extent to which an organization openly shares information, policies, and decisions with its stakeholders, fostering trust and clarity.