Brand Insistence Is the Degree of Brand Loyalty in Which

question 6

True/False

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

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Definitions:

Prn

An abbreviation for "pro re nata," meaning "as needed,” commonly used in prescriptions.

Sig

Short for "signatura," a term used in prescriptions indicating the directions for use given to the patient.

Immediately

Without delay; happening right at the moment or very soon after.

Bid

An acronym in medical prescribing that stands for "bis in die" which means "twice a day".