A Brand Name Used for a Product Line Should Be

question 367

True/False

A brand name used for a product line should be compatible with most of the products in the line.

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Definitions:

Perceptual Distortion

An error in how we interpret or understand sensory information, causing us to misjudge part of our environment or social interactions.

Primacy Effect

A cognitive bias that results in a person recalling information presented at the beginning of a list better than information in the middle or end.

Selective Attention

The cognitive process of focusing on a particular object, event, or process while ignoring others, in a limited capacity of awareness.

Contrast Effect

A cognitive bias where the difference between two things is exaggerated because they are compared directly to each other.