Procter & Gamble Markets Shampoo Under Several Different Brand Names

question 35

Multiple Choice

Procter & Gamble markets shampoo under several different brand names, including Pantene, Herbal Essences, Head & Shoulders, and Aussie. For shaving products, Procter & Gamble markets several different razors under the Gillette brand, including Gillette Mach3, Gillette Fusion, and Gillette ProGlide. They also use the Gillette name for shaving creams, aftershaves, deodorants, and body washes. Procter & Gamble is using _____ branding for the shampoo category and _____ branding for the shaving category.

• A) individual; family
• B) manufacturer; private
• C) family; individual
• D) brand-extension; private
• E) individual; individual

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Definitions:

Agency Problem

A conflict of interest arising between decision-makers (agents) and the owners (principals) due to differing goals.

Managements' Compensation

The financial and non-financial rewards given to corporate management, which may include salary, bonuses, stock options, and other benefits.

Auditors

Professionals or firms appointed to review and verify an organization's financial records and statements to ensure accuracy and compliance with accounting standards.

Financial Asset

An intangible asset whose value is derived from a contractual claim, such as stocks, bonds, and bank deposits.