Trudy Owns a Dell Laptop Computer

question 197

Multiple Choice

Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.

• A) brand recognition
• B) brand equity
• C) brand insistence
• D) brand loyalty
• E) brand mark

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Discern the legal implications of misleading business practices under both the Business Practices Act and the Federal Competition Act.

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Definitions:

Gen Ys

A demographic cohort, also known as Millennials, born approximately between the early 1980s and mid-1990s, notable for their familiarity with digital technology, media, and communications.

Work-Life Balance

The ability to effectively manage the demands of both one's professional and personal life without one negatively impacting the other.

Power Distance Cultures

Societies or cultures that accept and maintain differences in power and authority among their members.

Individualistic

Characterized by independence and self-reliance in thought and action, prioritizing personal goals over group goals.