The Depth of a Product Mix Is Measured by the Average

question 215

Multiple Choice

The depth of a product mix is measured by the average number of

• A) convenience products as compared with the number of specialty products.
• B) different product lines offered by the company.
• C) different products offered in each product line.
• D) specialty products as compared with the number of convenience products.
• E) product features that the company offers.

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Definitions:

Sound Waves

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Ultrasound

High-frequency sound waves that are reflected off a fetus or an internal organ to provide information to generate a computer image.

Fetus

A developing mammal or human from the end of the embryo stage (usually from nine weeks after fertilization in humans) until birth.

Sperm Cell

The male reproductive cell capable of fertilizing an ovum to produce offspring.