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Scenario 11.1 Use the Following to Answer the Questions

question 298

Multiple Choice

Scenario 11.1
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
Refer to Scenario 11.1. The closest competitor for Megabus is Greyhound. Greyhound has been in business for many years, offering basic transportation services, until the introduction of their new BoldBus and NeOn. Even though both companies are in the bus transportation business, Greyhound is most likely in the ____ stage of the product life cycle, while Megabus is in the _____ stage.

Definitions:

Enlightened Self-interest

The understanding that actions which appear to benefit others can also indirectly benefit oneself, leading to outcomes that are advantageous for all parties involved.

Classical Economic

A school of thought in economics that emphasizes the importance of free markets, competition, and the self-regulating nature of economies.

Socioeconomic

Relating to or concerning the interaction of social and economic factors.

Philanthropic

Relating to the act of giving money, goods, time, or effort to support a charitable cause, usually over an extended period of time and to further a social good.