A ____ Brand Type Is Considered the Least Protectable Under

question 373

Multiple Choice

A ____ brand type is considered the least protectable under existing trademark regulations.

• A) descriptive
• B) fanciful
• C) generic
• D) symbolic
• E) suggestive

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Definitions:

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Rogers

Often refers to Carl Rogers, an influential American psychologist and one of the founders of the humanistic approach to psychology.

Sigmund Freud

was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Innate Drive

A natural impulse or instinctual force that motivates behavior, believed to be born within an organism.