Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

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Definitions:

Cognitive Development

The construction of thought processes, including remembering, problem solving, and decision-making, from childhood through adulthood.

Psychological Requirements

The mental and emotional needs that contribute to a person's well-being and psychological health.

Self-Disclosure

The process of disclosing one's own confidential, intimate, or protected details to other people.

Conscious Thoughts

Mental processes and thoughts that one is aware of or can bring into awareness.