A Major Advantage of Using Individual Branding Is That

question 286

Multiple Choice

A major advantage of using individual branding is that

• A) the promotion of one of the company's brands will also promote the company's other brands.
• B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
• C) a poor-quality product will not contaminate all of the company's other products with negative images.
• D) a specific brand name for each product will help the company grow during times of economic recession.
• E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

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Definitions:

Population

The entire group of individuals or instances about whom the study is to make inferences, in contrast to a sample drawn from it for analysis.

Census

A systematic collection, analysis, and publication of data pertaining to the population and its components at a specific time.

Anecdotal Evidence

Evidence based on personal accounts or individual instances rather than systematic scientific research.

Statistical Inference

The process of drawing conclusions about populations or scientific truths from data subject to random variation.