Duncan Hines Brownie Mix Has Revised Its Packaging with the Words

question 17

Multiple Choice

Duncan Hines Brownie Mix has revised its packaging with the words "Real Hershey's Chocolate In the Mix" on its box. This is an example of ____ .

• A) Brand extension
• B) Brand licensing
• C) Family branding
• D) Co-branding
• E) Cohort branding

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Definitions:

Coercive Power

A form of power that is based on the ability to deliver punishments or impose negative consequences on other people.

Legitimate Power

A form of authority derived from an individual's position or role within an organization, granting them the ability to influence others.

Referent Power

A form of influence that an individual possesses due to others' admiration, respect, or desire to identify with them.

Authority

The power or right assigned to an individual or organization to make decisions, give orders, and enforce obedience.