When a Product Tries to Capitalize on the Brand Equity

question 317

Multiple Choice

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

• A) licensing.
• B) dual-branding.
• C) partnerships.
• D) brand extension.
• E) co-branding.

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Definitions:

Deny Responsibility

The act of refusing to accept accountability or blame for actions taken or outcomes occurred, potentially to avoid negative consequences or maintain a certain image.

Status Quo

The current state or condition of affairs, often used to describe existing conventions or norms that are maintained over time.

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a business model in which companies integrate social and environmental concerns in their operations and interactions with their stakeholders.

Enough Power

Having adequate influence, authority, or resources to achieve specific goals or exert control in a given context.