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Scenario 11

question 152

Multiple Choice

Scenario 11.2 Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla.
Refer to Scenario 11.2. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

Definitions:

Organizational Performance

A measure of how effectively and efficiently an organization achieves its goals and objectives.

Leader-follower Communication

The exchange of information and ideas between those in leadership positions and their followers, crucial for effective leadership and team cohesion.

Servant Leader Factors

The characteristics or qualities that define a servant leader, including listening, empathy, stewardship, and the commitment to the growth of people.

Building Community

Building Community focuses on creating a sense of belonging and support among individuals within a group, organization, or area.