The Phase of New-Product Development in Which a Small Sample

question 100

Multiple Choice

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

• A) concept testing.
• B) customer response testing.
• C) idea analysis.
• D) test marketing.
• E) screening.

---

Definitions:

Incongruent

Incongruent describes a state or expression that does not align with one's true feelings or thoughts, leading to dissonance and confusion.

Additive

A substance added to something in small quantities to improve or preserve it, often used in the context of food, chemicals, or materials.

Summarization Responses

These refer to concise restatements or encapsulations of content, aimed at capturing the essence of the information presented.

Vague Messages

Communications that are unclear, ambiguous, or lack specific detail, making them difficult to understand or interpret.