Which of the Following Phases of New-Product Development Is Likely

question 137

Multiple Choice

Which of the following phases of new-product development is likely the least costly for the firm?

• A) Commercialization
• B) Concept testing
• C) Business analysis
• D) Product development
• E) Test marketing

---

Definitions:

Human Papillomavirus

A group of more than 200 related viruses, some of which are associated with various types of cancer, including cervical cancer.

Case-control Study

An observational study design in which two groups differing in outcome are identified and compared to find a causal factor.

Cardiovascular Mortality

Deaths that occur as a result of heart disease or complications related to heart conditions, often measured to assess the impact of public health interventions and lifestyle factors on heart health.

Prospective Cohort Study

A longitudinal study in which subjects are followed over time to observe outcomes, such as the development of diseases, after exposure to certain risk factors.