Marcellis Is a Product Manager for a Major Electronics Company

question 6

Multiple Choice

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed that phase that is best able to measure the product failure concern?

• A) Yes, the best phase is the idea screening phase.
• B) Yes, the best phase is the concept testing phase.
• C) No, the best phase is the business analysis phase.
• D) Yes, the best phase is the test marketing phase.
• E) No, the best phase is the test marketing phase.

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Definitions:

Value Field

Refers to a region within a software or database where data is stored or represented, often used in spreadsheets and databases to quantify information.

Data Source

The origin or location from which data is obtained, which can be a database, a file, or an external device.

Slicer

A tool in data analysis software that enables users to filter pivot tables, pivot charts, or data visualizations based on criteria.

Graphic Object

A digital element that can include images, drawings, or shapes used in documents or presentations.