Select the True Statement Concerning Test Marketing

question 141

Multiple Choice

Select the true statement concerning test marketing.

• A) Test marketing is simply an extension of the screening and developing stages.
• B) Test marketing should be conducted after all the marketing mix variables have been finalized.
• C) Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
• D) If the product is successful in the test market, then it is ensured of success upon total introduction.
• E) Large corporations usually launch test marketing efforts in one small area at a time.

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