PepsiCo Has a New Flavor of Soft Drink That It

question 45

Multiple Choice

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available.
• B) Retailers would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the area.
• E) The city has stable year-round sales of soft drinks.

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Definitions:

Compulsion

An irresistible urge to behave in a certain way, especially against one's conscious wishes.

Compulsive Behaviors

Actions regularly carried out in response to an irresistible urge, often resulting in relief from anxiety or distress but not providing pleasure.

Severe Anxiety

A heightened state of anxiety characterized by extreme fear or worry, significantly impacting daily functioning.

Post-Traumatic Stress Disorder (PTSD)

A psychiatric condition instigated by either witnessing or undergoing a dreadful occurrence, identified by replaying memories, terrifying dreams, and extreme nervousness.