During the New-Product Development Process, Two of the Stages Designed

question 134

Multiple Choice

During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.

• A) business analysis; test marketing
• B) screening; concept testing
• C) product development; test marketing
• D) screening; test marketing
• E) business analysis; concept testing

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Definitions:

Cell Wall

A rigid layer that lies outside the cell membrane of the cells of plants, fungi, and bacteria, providing structural support and protection.

Iron Sulfide

A chemical compound consisting of iron and sulfur, often found in the Earth's crust, and used in various industrial applications.

Carbon Monoxide (CO)

A colorless, odorless, and poisonous gas produced by the incomplete burning of carbon-containing fuels.

Protocell

An early, simple, cellular structure that is considered a precursor of true cells, possibly forming the basis for the origin of life.