Select the True Statement Concerning Test Marketing

question 141

Multiple Choice

Select the true statement concerning test marketing.

• A) Test marketing is simply an extension of the screening and developing stages.
• B) Test marketing should be conducted after all the marketing mix variables have been finalized.
• C) Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
• D) If the product is successful in the test market, then it is ensured of success upon total introduction.
• E) Large corporations usually launch test marketing efforts in one small area at a time.

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Definitions:

Retinal Disparity

This refers to the difference in the visual images that each eye perceives because of the different angles in which each eye views the world, contributing to depth perception.

Place Theory

Theory on how the inner ear registers the frequency of sound, stating that each frequency produces vibrations at a particular spot on the basilar membrane.

Cone Receptors

Photoreceptor cells in the retina of the eye that function best in relatively bright light and enable the perception of colors.

Auditory Nerve

The nerve structure that receives information about sound from the hair cells of the inner ear and carries these neural impulses to the brain’s auditory areas.