Marketers of a Particular Brand of Ice Cream Have Decided

question 75

Multiple Choice

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

• A) business analysis.
• B) immediate drop.
• C) screening.
• D) phase-out.
• E) run-out.

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Definitions:

Psychopathology

The study of mental disorders, including their symptoms, causes, and treatment, focusing on abnormal behavior and psychological functioning.

Aversive Feelings

Negative feelings that often lead to avoidance behavior, these can include emotions such as disgust, fear, or hatred towards specific stimuli or situations.

Habituation

The process of becoming accustomed to a stimulus or environment over time, leading to a decrease in responsiveness.

Fear-Producing Stimuli

Objects, situations, or cues that elicit a fear response or anxiety in individuals, relevant in studies of phobias and anxiety disorders.