Scenario 12

question 43

Multiple Choice

Scenario 12.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 12.1. The new, improved Cheetos Fat-Free Crunchies was a(n) ____.

• A) quality modification
• B) aesthetic modification
• C) functional modification
• D) brand extension
• E) product line extension

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Definitions:

Aspirations

Hopes or ambitions of achieving something.

Merton

Robert K. Merton, an influential sociologist known for developing theories such as the strain theory which explains social structures and their effects on individuals.

Sutherland's Theory

A criminology theory, also known as Differential Association Theory, which posits that criminal behavior is learned through social interactions with others.

Deterrence Doctrine

A theory that argues that the threat of punishment can prevent people from committing crimes.