Solved

Scenario 12.2 Use the Following to Answer the Questions

question 83

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear; this product, however, is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
Refer to Scenario 12.2. Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued. He is suggesting a

Definitions:

Remote Location

A place situated far from the main centers of population, often inaccessible or difficult to access.

Free Agents

Independent workers that supply organizations with short-term talent for projects or time-bound objectives.

Independent Workers

Individuals who earn their living by working independently, not as employees of a company, typically as freelancers, consultants, or contractors in various industries.

Part-Time Talent

Refers to individuals who work on a part-time basis, often bringing specialized skills to a role or project for a limited period.