Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

Understand the distinction between direct and indirect costs and how they are recorded in job costing.

Calculate and analyze overapplied or underapplied overhead and its effect on cost of goods sold and net income.

Interpret job cost sheets and understand the accumulation of direct materials, direct labor, and applied overhead.

Analyze variances between actual and estimated costs and their implications.

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Definitions:

LTL Carrier

An LTL (Less Than Truckload) carrier transports small freight shipments that do not require the full space of a truck.

Package Carrier

A company or service that specializes in the shipping and delivery of parcels and packages.

Private Fleet

A fleet of vehicles owned and operated by a company for the transport of its own goods, rather than relying on external transportation services.

Transportation Network

The infrastructure, policies, and logistic planning needed to coordinate the movement of goods and services from origin to consumption.