What Dimensions Do Customers Use to Evaluate Service Quality

question 94

Essay

What dimensions do customers use to evaluate service quality?

Grasp the psychological factors influencing buyer objections.

Learn techniques for overcoming objections, including the use of third-party experiences.

Understand the role of need recognition in sales objections.

Identify how objections may reflect underlying issues beyond the immediate concerns expressed by the buyer.

---

Definitions:

Psychological Laboratories

Specialized environments equipped for conducting experimental research, testing, and training in psychology.

Reaction Time

The duration between the onset of a stimulus and the initiation of the respondent's reaction, often used to measure speed and efficiency of cognitive processing.

Army Alpha

A historical standardized test developed during World War I to assess the intellectual capabilities of enlisted and drafted men.

Mental Test

A psychological test that measures mental functions, abilities, and capacities.