Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Obsession

An intrusive and persistent thought, urge, or image that repeatedly enters the mind, often causing distress.

Manic Episode

A period of abnormally elevated or irritable mood, increased energy, and other specific symptoms that significantly impact functioning, associated with bipolar disorder.

Autism

A neurodevelopmental disorder characterized by difficulties in social interaction, verbal and non-verbal communication, and repetitive behaviors.

Self-Absorbed

Excessively preoccupied with oneself and one's own needs, often at the expense of others.